Organic and Paid Search
We help you build an organic and paid search strategy that will drive traffic and conversions on your digital properties. After discovering the keywords you need for attracting organic traffic, our team of content marketers seamlessly blend those words into your content. As support for increasing momentum in organic search rank, we typically supplement our SEO projects with an AdWords paid search campaign to further improve brand awareness and conversions.
Keyword Research and Analytics
All of our SEO campaigns begin with a content audit followed by a competitive keyword analysis. This helps us learn what keywords you’re ranking for, what keywords your competitors are ranking for, and what keywords are up for grabs. To capitalize on the most valuable keywords, we implement them into your existing and future content, then follow your keyword position weekly to know exactly what content and copy is driving your organic search performance.
Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) strategies make sure that your SEO content is driving the maximum number of leads. MarTech tools – such as A/B testing page variants and heat maps that display what people are clicking on – make it possible to determine what converts and what doesn’t. We then use insights revealed by our CRO research to implement design and copy changes that can transform low-performing landing pages and website copy into measurable, high-converting pages.
Google takes into account your technical scorecard when evaluating how your site ranks on organic search. Our technical SEO audit is a thorough diagnostic of your whole website. We run a comprehensive audit to assess errors, warnings, and ways to improve your technical SEO. We then walk you through each of the recommendations so that you and your team can make the necessary changes to increase your overall rankings and search visibility.
If your business has an opportunity to capitalize on a large amount of potential visitors in a specific geographic area, we will devise an SEO strategy to capture that audience. By discovering the keywords that matter for your local market, we will connect you with nearby customers through organic search and geo-targeted ads that ensure that your desktop and mobile search marketing is delivered at the right times, to the right audiences.
With content marketing, our first step is to learn about your audience through qualitative research on website behavior, customer interviews, and a quantitative data analysis. After this initial research, we create a content calendar providing a week-by-week list of topics and posts. Then, we track the performance of your content with analytics tools and deliver monthly reports, so you can see the traffic and conversions generated by our tailored content marketing plan.
Search Engine Marketing (SEM)
Guided by our research team’s insights and expertise, we manage AdWords campaigns for our clients, producing strong ad copy to increase awareness and conversions. Our diverse team of writers and researchers includes a veteran copywriter, a Yale PhD, an MBA, and an e-sports expert. They work together to drive traffic to your site through copy that is effective, on-brand, and delightful all at the same time.
Position Tracking and Content Optimization
From the start of an SEO campaign, we keep a list of target keywords to measure future performance. If we see an improved position in organic search rankings, we’ll brainstorm ways to capitalize on our momentum and optimize other pieces of content for that keyword. Conversely, if we see a position drop, we analyze and assess how to most effectively regain and increase ranking. Content optimization is an iterative process, not a one time solution, and together we will work methodically to build content that will raise your position in the search engine rankings.